100% Kona Coffee Video

100% Kona Coffee Video was Originally Posted on February 12, 2008 by lavarock

What an idiot! I sent an email to all my customers, telling them my coffee bag was in the video described below. I said it was in the upper right, when it is in the upper left. You would think I knew my right from my left…

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Here is a link to a copy of our KCFA 100% Kona Coffee video. It shows why we say people should read the labels carefully and ask questions.

By the way, my coffee is shown in the video at the 1 min 44 sec point, in the upper left corner (copper bag with a blue ribbon on the top).

Our group has no isues if people want to buy a blend, as long as they know what they are buying. Trouble is, most people are buying these blends thinking they have Kona Coffee in the bag. Coffee experst agree that you cannot taste 10% Kona against 90% foreign coffee.

The blenders say that people buy the coffee for the taste. However, they also fight tooth and nail to keep the limit at 10% Kona saying that if the percentage is raised or they must remove KONA from the packaging, people will stop buying the blend. Doesn’t it make sense then that people are buying the product thinking it is a product of Hawaii and not foreign coffee?

I see people in the stores here all the time buying blends and ask what they are buying. When they tell me Kona Coffee, I tell them what they are really buying and almost every person puts the blend back on the shelf and buys a 100% Kona.

Anyway, enjoy the video and pass it along to your coffee friends. An Informed consumer is our goal.